Welcome to the Smallkind!
Welcome to the Smallkind!
I'm so glad you're here.....
Beautiful, sustainable toys + gifts that bring families closer to nature. Smallkind partners with ethical brands to create moments of wonder, not waste. We only stock the best brands tested by our own family and our Smallkind testers.
My Kids Made Me Do It!
Our most treasured moments are often found in the simple act of connection: with each other, and with the natural world around us. Yet, popular culture encourages us to buy more to be more and it just isn’t working for us, our children or the planet.
I’m Natalie, a mum of two boys who sought a more mindful way to nurture my children's creativity and wellbeing. Smallkind blossomed from a desire for an alternative to the mass-produced kids products I found on the high street.
I wanted something better for my own family and I knew there must be others out there who did too. So, I curated a collection of nature-inspired toys, mindful craft kits and gifts for the whole family, designed to encourage shared experiences and a love for our planet. From handcrafted wooden toys for creative play to eco-friendly gifts that promote self care, everything is chosen with intention and celebrates the beauty of the natural world.
More than just a gift shop, Smallkind is a commitment to a better future. We partner with small brands that share our values: a dedication to durable and sustainable materials, a considered product lifecycle and positive social impact. We champion independent businesses and ethical practices, striving to normalise a culture where sustainability, and joyful products go hand in hand.
What we look for in our brands aka our 'guiding principles'
Products that are well made from durable materials will last longer and can be passed on. This reduces the need to replace and minimises waste. It might sound old school but we believe that buying better and buying less is the future!
We love brands who consider the life cycle of their product whether it’s by ensuring it’s biodegradable or that it can be recycled at the end of it’s life. After all, we can't throw things away because there is no ‘away’ (only landfill).
Brands who consider their social impact through all stages of their supply chain including good working conditions, fair wages and supporting charities and sustainability initiatives.
We look for products and brands that reflect the world we live in. Whether that’s ensuring diversity is represented within our range of toys, dolls and children’s books or by supporting minority & LGBTQ+ run businesses.
Using fewer raw or virgin materials and prioritising sustainable, renewable or recycled materials is better for the planet. We look for brands who have considered sustainability in all aspect of design including planet friendly packaging.
Small businesses typically have smaller supply chains and therefore, lower carbon emissions. They’re run by small teams of people who genuinely care about the products they send out into the world. Large retailers struggle to be genuinely sustainable so this is a small biz super power!
Using these guiding principles I’ve selected the very best wooden toys, children's craft kits, ethical gifts and more! I aim to make Smallkind as sustainable, ethical and inclusive as possible. You’ll find these icons on all our products making it easy to identify why each one was chosen for our collection.
Loved By Parents
