Our mission for a more ethical business goes beyond the products we stock and includes regular charity partnerships including a Black Friday fundraiser for Better Planet Education.
Who are they?
better Planet Education (formerly Young People's Trust for the Environment), established as a charity in 1982, aims to encourage young people’s understanding of environmental issues. It seeks to raise awareness among young people about pressing environmental issues, such as climate change, pollution, deforestation, and endangered plant and animal species. The focus is on a well-rounded perspective that acknowledges the complexities of the modern world, emphasising sustainable development and industries with minimal environmental impact as the way forward.
Although the charity is based in Dorset and Somerset, the internet has enabled the charity to connect with young people all over the UK and beyond. Their website, features extensive information on hundreds of species and environmental topics and attracts approximately 1.2 million visitors annually. Teachers download enough free lesson plans to reach a further 900,000 young people per year in the classroom too!
We beleive in using business for social change so since launch in 2019 we've supported four charities - Better Planet Education, Zarach, Medical Aid for Palestinians and Simon on the Streets through profit shares and donations.
At Smallkind we believe that investing in the next generation is an important piece of the puzzle to tackle the climate crisis and that’s why we chose better Planet Education as our 2025 partner charity. Our children and young people are growing up in a time of significant change and uncertainty but knowledge is power! By giving them the tools and information to create change they can feel more in control of their on future.
We've partnered with Work For Good to ensure our charitable giving is transparent and hassle free. We focus on fundraising and they make sure the money goes directly to the charity where it's needed.