UpCircle products are cruelty free, vegan, organic and ocean friendly and importantly they're fantastic! UpCircle's innovative waste-fighting formulations are created using by-products from other industries – mainly the food and drink industry. Sibling founders Will and Anna are proud pioneers of the circular / by-product beauty movement. As for the products, they are effective, luxurious and nourishing - everything you want from a beauty product all wrapped up in minimal and plastic free packaging. Perfect!