About Smallkind - Sustainable Wooden Toys

Our curated collection features sustainable products for the whole family, making ethical shopping easy. We only stock the best brands tested by our own family and our Smallkind testers.

My Kids Made Me Do It!

I’m Natalie, mum of two boys and founder at Smallkind. After having my first baby I became more environmentally aware and started making lifestyle changes. Along the way, I fell in love with some fabulous sustainable brands but couldn't find them on the high street.

I didn't enjoy high street kids stores with their rows of plastic tat and I wanted something better for my boys' generation. I wanted to shop with brands that aim to leave behind a healthier planet, people and economy for future generations.

So I founded Smallkind for other people out there, like us, who want to live more sustainably and appreciate design-led, high-quality, practical products but don’t have hours to spend trawling the internet and researching brands. I've done the research so you don't have to!

What we look for in our brands aka our 'guiding principles'

Products that are well made from durable materials will last longer and can be passed on. This reduces the need to replace and minimises waste. It might sound old school but we believe that buying better and buying less is the future!

We love brands who consider the life cycle of their product whether it’s by ensuring it’s biodegradable or that it can be recycled at the end of it’s life. After all, we can't throw things away because there is no ‘away’ (only landfill).

Brands who consider their social impact through all stages of their supply chain including good working conditions, fair wages and supporting charities and sustainability initiatives.

We look for products and brands that reflect the world we live in. Whether that’s ensuring diversity is represented within our range of toys, dolls and children’s books or by supporting minority & LGBTQ+ run businesses.

Using fewer raw or virgin materials and prioritising sustainable, renewable or recycled materials is better for the planet. We look for brands who have considered sustainability in all aspect of design including planet friendly packaging.

Small businesses typically have smaller supply chains and therefore, lower carbon emissions. They’re run by small teams of people who genuinely care about the products they send out into the world. Large retailers struggle to be genuinely sustainable so this is a small biz super power!

Using these guiding principles I’ve selected the very best wooden toys, eco friendly homeware, natural toiletries, ethical gifts and more! I aim to make Smallkind as sustainable, ethical and inclusive as possible. You’ll find these icons on all our products making it easy to identify why each one was chosen for our collection.